How to Validate Your Market for Educational Products

What You Will Learn

Establish the elements of a valid market assessment
Identify three stages and paths for conducting market assessments
Provide examples of specific tools and practices to use within the three-stage/path framework

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What You Will Learn

Establish the elements of a valid market assessment
Identify three stages and paths for conducting market assessments
Provide examples of specific tools and practices to use within the three-stage/path framework

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Price

$45 for Member
$75 for Non-Member

60 minutes

Date Published

July 13, 2022

Publisher

Georgia Society of Association Executives

Subjects

Continuing Education, Marketing, Strategy

Questions

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Summary

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When your association sets out to create a new continuing education or professional development offering, how sure are you it will sell? If, like many organizations, you often feel like you are flying blind, then join Jeff Cobb and Josh Goldman of Tagoras to learn how to assess your market effectively and launch new educational products with confidence.

In this session, we'll consider the value of traditional assessment approaches like surveys and interviews while also focusing on newer techniques that help you take the pulse of your market on an ongoing basis. Participants will walk away with a clear, templated process for testing the demand for new products before investing significant time and money in full-scale production.

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Presenters

Jeff Cobb

Jeff Cobb is a co-founder of Tagoras (https://www.tagoras.com), co-host of the weekly Leading Learning Podcast... Read More

Josh Goldman, MA, CAE, CTA

Director, Consulting Services - Tagoras

Josh Goldman, CAE, director of consulting services at Tagoras, is a learning business professional with over 20 years of... Read More

Program Titles and Supporting Materials

This program contains the following components:

Media Files

How to Validate Your Market for Educational Products - Video

Downloadable Files

How to Validate Your Market for Educational Products - Handout

Market Insight Matrix - Handout

Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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